Today, you can find anyone on Facebook. It has more than 2.75 billion people actively using it. Believe me, they could be your potential buyers, your customers, your clients!
Except for SEO, Online advertising is one of the best methods to get traffic to your website & clients to your business. Facebook could be a gold mine for your business.
You may find an audience to target, but you have no idea, is that audience the right one for you?
In this article, we will discuss how to use Facebook ads to grow your business, with some tips to make your campaigns more efficient. But first, we need to figure out why to use Facebook ads.
How to Use Facebook Ads to Grow Your Business
Doing a business is a lot more than getting exposure & making sales. If you are getting one-time sales with no returning customers, then something in the picture is wrong.
You want to create an amazing experience for customers who purchase seamlessly, enjoy their purchase and come back for more.
Selling a product is an art and marketing is what it’s all about.
If you are not getting enough sales, customers, or clients, it isn’t always your product’s failure, it’s basically your strategy behind it.
I have found many people selling a junk product successfully, that is just a waste of time & not worth it all. But, they have made hundreds of thousands of dollars (if not millions) in residual cash.
At the same time, I also know some people, who have a perfect product to solve someone’s problem, but unfortunately, people don’t buy them at all.
If you want to help out the people with your product in return for cash, you don’t need to change your product. You have to figure out the right audience with the right hands.
Why Facebook ads?
Now, where is your right audience?
Definitely, your potential buyers are on Facebook. To help you understand, let me show you some commercial statistics of Facebook.
- It is 3rd most visited site on the earth after Google and YouTube
- United States Facebook users make only 12% of its total users
- 70% of the US adult population uses Facebook on a regular basis
- 70% of the US citizen earning more than $75k per annum uses Facebook
- 45% of Facebook’s advertising revenue comes from the US & Canada alone
- People spent more than 40 minutes per day on scrolling the Newsfeed
- 85% of US marketers & 25 million businesses use Facebook advertising
- Facebook ads are way cheaper than Google ads with a higher Click-thru Rate
- Facebook ads have an average conversion rate of 9.25% (Google has 3.75%)
Are these stats shocking?
Here are the steps to help you use Facebook ads to grow your business.
How to Use Facebook Ads to grow your Business
After you sign up with Facebook business with your company’s account, you have to sign in to start the process.
Then, head to your ads manager where you will be able to start your ad from scratch in Business Manager.
You can manage up to 25 ad accounts with your single business manager account, which means you can run ads for your 25 companies, or 25 individual campaigns.
Set up your Goal or Objective
Now, you are ready to invest in Facebook ads.
Whenever you start a project, you have an objective of using it.
Why am I doing this?
What is my goal?
What am I trying to achieve?
What benefit will I get at the end of it?
Ask yourself these questions to really drill down and uncover your goal behind this venture.
Facebook is smart.
They know where your potential customers are located, what they do for a living, how many people are in their household, interests and behaviours, and much more.
Facebook offers different objectives which may include Brand Awareness, Reach, Traffic, Engagement, App Installations, Video Views, Lead Generation, Conversion, Sales & store traffic.
You can choose any of these.
Pick one and move onto the next step.
Most product-selling companies choose the engagement or conversions objective.
Select your Budget
You may have heard that advertising is very expensive and that you should not invest in paid ads if you’re just starting out.
Facebook makes ads affordable for businesses of all sizes and at all stages. You can get views on your ads for as low as $.01 each!
This is definitely to your benefit and means that paid advertising is within reach.
Facebook allows you to start your campaign for as low as $5 per day. This is super affordable.
Facebook has an option under Budget named as campaign budget optimization. This is one of the best features you will love about Facebook ads. It allows Facebook to optimize your ad budget to get the best possible result.
Here, you can optimize your budget on a campaign level instead of an ad level, which makes the Facebook algorithm to optimize your ad more effectively at the lowest costs.
For example, if you have a daily budget of $50 and you are running 5 different ads for one of your campaigns to test, Facebook will choose the best converting ad based on the results.
If one of your ads is going very well, Facebook will pick that up by spending your budget to help you get more conversions on it.
Select your Audience
Once you decide your daily ad spend, your next step is to choose your target audience.
Think about your audience and hone in on the demographic you are serving:
- Household size
With this in mind, you’ll begin by picking your audience name.
You have to select a memorable name which you can use again in the near future or your next campaign.
Renaming your name is very important for you if you are just starting. If you are just testing, which audience is more converting, you can optimize your campaigns more.
If you are completely new in the advertising game and you don’t know about your audience, Facebook is here to help you out again with its Audience Insights tool.
With Audience Insights, you can look at your competition’s audience, do research on your own demographic, and much more.
Now, you have to enter your audience in your ad setup with their Country, state, Age, Gender, Language, Interests, etc.
You can also choose your audience if you know they are following a specific page.
For example, if you are selling Self Development books, you can target Tony Robbins or Robert Kiyosaki page. It will make Facebook only target people who are following these pages.
Facebook allows you to target their custom audience. If you are an established brand, or you have an email list, Facebook followers, App users, or your website visitors, you can also narrow down your audience by setting them up in advance, which may take a bit of time to start.
Next, you have to choose a place where you want to show your ad to people. This is ad placement.
Will it be in Facebook’s sidebar? On mobile devices only? You decide.
Facebook allows you to place your ad at various places like Newsfeed, right column, messenger, Instagram feed, stories & even in-stream videos.
You can even choose the device type, so if you want to place your ads on desktop at Facebook newsfeed, you have to select Desktop under the device menu and Newsfeed.
This placement could also be Automatic which means Facebook will select the best option which their algorithm thinks. Plus, you can also set up your own preferences known as manual placement.
Once you select the location where you want it to be, you can next go to…Some of the placement may not be available for the type of objective you have selected.
Add text & launch your ad
Here, you have to select your desired page which you want to promote or add an Instagram account if you have selected Instagram before.
The next thing you have to do here is to upload media (whether an image or a video) that will be shown in your ad.
You have to choose a dynamic creative where you can upload up to 10 images, which allows Facebook to do A/B testing, so it can tell you which one is performing better.
On the next menu, you have to add some creative text here which is going to explain what this ad is all about. You can either write it yourself or hire a professional copywriter for this task.
Pro Tip: Avoid using words like: to be honest, trust me, believe me, we are sorry, sorry to bother you, we are the best or related statements.
Add a compelling headline and a description of no more than 100 words. Add a link to your landing page, or where you want to send your audience when they click on your ad and press confirmation.
Now, Facebook will review this ad according to its policies & you will be notified when it gets approved.
Once it gets approved, hold your bear & keep watching your new clients & customers coming to your business. Facebook has made advertising that simple.
How to increase your conversion rate with Facebook Ads
Understand their Problems
First thing you should always keep in mind when advertising on Facebook is knowing your audience’s problems well.
For example, if you are selling an ebook on how to batch cook and meal prep, you know your audience is looking to solve the problem of limited time. They want to save time by batch cooking and meal prepping for their family.
Identify the problem and share it in the ad!
You also have to educate them in terms of your brand, business and your product, so they will get to know who you are and what exactly you do.
This is something we called awareness.
Most of the businesses, brands & companies have now realized that Facebook advertising is crucial for their business, but they don’t know how it works.
They don’t know how to use Facebook ads to grow the business.
Address their problems as your own, try to feel their pain. You don’t have to just sell your product; you have to grow your business. This is only possible if your customers are loyal to your brand.
If they are, almost half of your marketing effort is solved. If they don’t, try to convince them as much as possible.
Offer a limited-time discount:
Nothing can capture people more than creating a sense of urgency.
Try creating a one-time or limited-time offer. You want your prospect to feel lucky that they stumbled upon this deal and that they should act on it now.
Craft a compelling ad with perfection
It’s all about the ad copy.
When your ad comes in front of a user, you have less than 5 seconds to grab their attention or possibly lose that prospect forever.
If your ad is strong enough, you can gain that prospect’s attention and an engaging ad is how you can do it.
Creating an engaging ad is more of an art than a science. You have to provide enough information with images, video and limited text to capture your audience.
Your headline should be powerful and captivating. It should identify your audience’s problem and present your product as a solution.
Then, your images and other media should be high quality with rich graphics and video.
And lastly, you’ve got to include a call to action and link to an appropriate destination on your website.
These are some tips that can help you prepare a solid ad.
The Bottom Line: How to Use Facebook Ads to Grow Your Business
In this article, we have briefly discovered why Facebook is an essential part of your brand’s marketing and how to use Facebook ads to grow your business.
Advertising on Facebook is cheaper and more effective as compared to other kinds of pay per click advertising or traditional advertising.
You don’t need to have a huge budget if you want to advertise on Facebook. Ads can start running for as little as $5 per day.
If you are struggling with sales or unhappy with one-time purchasers, look to Facebook ads.
This can be a game-changing ad strategy that can totally transform your business.
Have you tried Facebook ads before? Share your comments down below.